A STRATEGIC PLAN
Alabama Music Educators Association
This report presents the Alabama Music Educators Association’s
Strategic Plan. This Plan establishes the Association’s desired
strategic purpose and defines specific directions and Action Plan
Guidelines that AMEA should pursue in order to serve and represent its
membership in the future. This Plan supports and promotes the
National Standards for Music as set forth by the MENC.
In short, the Strategic Plan presented in this report provides a
broad framework for the ongoing development and evolution of AMEA.
It is recognized that this Strategic Plan should be revised and upgraded
periodically. This type of assessment/evaluation will help to
ensure issues and trends in AMEA’s strategic environment are recognized
and addressed through existing or new initiatives built into the Plan’s
Participants in AMEA Strategic Plan Process:
Suzanne Winter, Chairperson, Russell Logan, Shane Dickerson, Kathy
Starrett, Carmelita Gandy
AMEA Mission Statement:
The Alabama Music Educators Association,
a professional organization affiliated with MENC (The National
Association for Music Education), promotes the advancement of music
education through professional development, curricular support and
AMEA Goals and General Objectives:
Goal A: To serve as a principal voice for the
advocacy of music education in Alabama.
Strengthen collaboration with other
agencies as leaders of arts advocacy.
A.1.1 Strengthen working
relationship with the Alabama Art Education Association (AAEA). Alabama
Dance Coalition, Alabama Thespian Association and the Alabama Alliance
for Arts Education for effective conduct of arts awareness in Alabama.
A.1.2 Forge partnerships and work with cultural
institutions in the state to provide educational outreach programs that
dissemination of existing music education advocacy materials.
A.2.1 Gather resource materials for use in advocacy.
A.2.2 Inform teachers, supervisors and support groups
about the availability of such materials.
A.2.3 Work with music industry to identify and
distribute advocacy information.
A.2.4 Work with state public radio and television stations
to broadcast advocacy spots produced by and other organizations.
awareness of music education activities in Alabama.
A.3.1 Exploit All-State
performances for public relations benefits.
A.3.2 Develop local annual
campaigns to raise public interest in school music through speakers,
printed materials, posters, and Music in Our Schools Month activities.
watchful eye for developments that might threaten the strength of music
A.4.1 Monitor such threats
to music education as proposed.
A.4.2 Develop an effective
approach for fact-finding and providing information for use in specific
Goal B: To encourage and support quality music
instruction for students at all levels of education in Alabama.
scheduling elementary general music instruction in all elementary
schools in the state.
Conduct research and distribute results of the status of elementary
school music instruction.
B.1.2 Promote the
importance of fine arts courses for a well rounded education.
scheduling that offers opportunities for all students to participate in
music classes at the secondary level including the general student.
Continue to maintain a government relation agenda that promotes required
arts credit for all high school students for graduation.
B.2.2 Promote the
importance of fine arts courses for a well rounded education
opportunities for programs for young children’s musical development.
B.3.1 Provide in-service opportunities for daycare
providers and pre-school educators.
Goal C: To recruit and retain quality music
educators for Alabama music programs.
music educators to the profession.
Encourage new Tri-M chapters at the secondary level.
C.1.2 Encourage new CMENC
chapters at all state colleges and universities.
C.2 Develop and
provide guidelines for a mentoring program for teachers.
C.2.1 Encourage a mentoring
program at the district level.
C.2.2 Include a general
session topic on “Mentoring” at AMEA In-Service Conference
C.2.3 Include a mentoring
article in the “Ala Breve”.
communication with teacher training institutions to assure that
pre-service teachers are well prepared to enter the profession.
C.3.1 Host forums of music teachers and college/university
faculty to re-examine appropriate pre-service activities.
C.3.2 Facilitate exchange of information among music
teachers, college/university faculties and students.
C.3.3 Identify exemplary program models for strengthening
working partnerships between teachers and teacher training schools.
assistance to teachers, schools, and school districts.
C.4.1 Research school districts that have a designated arts
C.4.2 Identify exemplary music programs/teachers that could
be of assistance to programs in need.
Goal D: To provide ongoing effectiveness of the
The Board will
perform continual review of all policies and procedures.
D.1.1 Develop accurate job
description for each AMEA position.
D.1.2 Perform annual review
of job descriptions.
D.1.3 Review financial
Annually review the Strategic Plan
D.2.1 AMEA will review and
revise the strategic plan annually.
D.2.2 Publish the strategic
plan in the “Ale Breve”.
strategies to build the membership base.
D.3.1 Define the role of
colleges/universities in increasing membership.
D.3.2 Investigate ways in
which other state music education association’s deal with membership.
D.3.3 Conduct a study of
membership, both by demographic and component organization.
D.3.4 Develop a recruitment
plan from the results of this study.
D.3.5 Implement recruitment
participation in AMEA leadership.
D.4.1 Actively recruit young teachers for entry-level
leadership positions within each component organization.
D.4.2 Provide a framework for leadership training of
D.4.3 Provide job description for each office in the
networking and communications among music educators.
D.5.1 Promote use of AMEA website among the members.
D.5.2 Establish and maintain an email “list serve” for each
component organization within AMEA.
D.5.3 Develop stronger partnerships among all AMEA component
D.5.4 Provide presentations to college/university music
D.5.5 Establish an on-line, interactive clearinghouse for
events, concerts, festivals and clinics.
Goal E: To provide professional growth
opportunities for the music educators of Alabama.
opportunities for professional development.
E.1.1 Sponsor the
AMEA In-Service Conference.
Promote/encourage conferences for component organizations.
E.1.3 Develop and disseminate an assessment form to
determine professional development needs of music educators.
expanded delivery systems for professional development.
E.2.1 Publish interviews with exemplary music
E.2.2 Organize links on the AMEA website to address
curricular interest areas.
members and leadership to participate in performances as a performer and
as a listener.
E.3.1 Provide opportunities for members, professional
music groups, and professional artist to perform for the membership.
technical assistance with a focus on technology.
E.4.1 Include technology focus sessions annually
at the AMEA In-Service Conference.
quality program at the AMEA In-Service Conference.
E.5.1 Conduct an
annual review of the AMEA Conference.
E.5.2 Solicit topics
for sessions to be held at the AMEA In-Service Conference through
alternate sites and dates for maximum efficiency and opportunity for
music educators to attend.
sessions on topics of interest to student members.
Goal F: To provide lifelong learning in music.
opportunities for adults to participate in music.
F.1.1 Promote involvement through community music
experiences, such as bands, orchestras and choirs or adult music lessons
and small ensembles.
opportunities that promote lifelong learning in music.
Survey retired AMEA members on their needs in continuing their
involvement in music education.